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OUR MISSION

CONTRIBUTE TO WOMEN AND GIRLS’ EMPOWERMENT THROUGH SPORT & TO AN ACTIVE LIFESTYLE

It’s our mission to empower women and girls beyond makeup. As a brand committed to empowering women and girls everywhere, we are partnering with the “Global Observatory for Gender Equality & Sport” to collaboratively raise awareness on women empowerment through physical activity. We aim to put inspirational female athletes, coaches, teams from all walks of life into the center and tell their stories to inspire.
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THE GLOBAL OBSERVATORY (GO) FOR GENDER EQUALITY & SPORT
The Global Observatory aims to advance gender equality and the empowerment of women and girls, in all their diversity, in and through physical activity, physical education and sport.

Founded in 2021 and under the auspices of UNESCO, the Global Observatory coaches, coordinates and advises governments, institutions as well as companies and serves as a knowledge hub to drive change effectively and efficiently.
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80%

OF YOUNG WOMEN IN EUROPE
CONSIDER SPORT AS A KEY DRIVER OF INCREASED CONFIDENCE AND DECREASED ANXIETY.
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29,1%

OF ALL COACHES WORLDWIDE ARE IDENTIFING
AS WOMEN VERSUS
71,9% AS MEN.

85%

OF ADOLESCENT GIRLS DON’T
DO ENOUGH PHYSICAL ACTIVITY GLOBALLY IMPACTING MENTAL HEALTH & WELL BEING.
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WIN. OVERCOME. COMMAND.

“Overpower. Overtake. “Overcome: A visual tribute to Women & Sport” is a global photography exhibition that will take place in different parts of the world during the Paris 2024 Olympic Games and aims to celebrate women and sport.
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EMPOWERING WOMEN & GIRLS THROUGH SPORT

Why are sport & physical activity so essential?
Discover the wide-ranging benefits*:

Sport is a key driver to improve mental health and psychological well-being through decreasing stress, anxiety and depression. Daily physical activity can contribute to a decrease in depression by 30%.**

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport
** UNESCO. Fit for Life. Sport as a cost-effective Solution. 2021

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Women who are physically active enhance their body-confidence, self-esteem and self efficacy.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

Sport helps us acquire essential life skills such as cooperation, communication, leadership, discipline, critical thinking & teamwork. Plus, being active improves brain functioning and increases test scores by 40%.***

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport
***https://unesdoc.unesco.org/ark:/48223/pf0000375422

Sport supports social well-being by building communities, friends and strong bonds with peers bringing women from different backgrounds together in the pursuit of a shared goal.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

Physical Activity has proven to have significant health benefits helping to prevent heart diseases, diabetes, cancer as well as obesity. Healthy aging helps staying independent and socially connected even during later stages in life.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

GO
PRETTY POWERFUL WOMAN
MEET NAZLI ALTIPAT

MEET NAZLI ALTIPAT, GENERAL MANAGER
AT ESTÉE LAUDER COMPANIES TURKEY &
AMATEUR BASKETBALL PLAYER

Discover now how Nazli’s passion for Basketball helped her grow personally and professionally.